Leadership Insight

Doing the Hard Things Why leaders avoid the hardest decisions — and what it costs everyone when they do

Dr. Jill Birch

Dr. Jill Birch

June 18, 2026|6 min read


A senior leader I worked with once had to let someone go. Not a stranger, not a poor performer who had been managed out over several months. Someone they had worked alongside for more than ten years. A colleague who had been there through the building years, the hard years, the years when loyalty meant something you could feel in a room.

The night before the conversation, they didn’t sleep. When we spoke, they told me it was the worst thing they had ever had to do — and that they had no idea how they were going to get through it. In the end, they reached out to trusted colleagues for counsel. They rehearsed what they were going to say, alone, in front of a mirror. And somehow, when the moment came, they did it.

What had brought them to that point was a story many leaders will recognize. The world had shifted. Customer demands had changed. The organization had moved on in ways that required different capabilities, a different kind of thinking. And the person on the other side of the desk — someone they genuinely cared for, someone who perhaps assumed that the relationship would always offer a measure of protection — had not kept pace. When the leader’s own boss made clear that something had to change, the space for deferral ran out.

We all carry stories like this. Close relationships built over years of shared work, complicated by the reality that organizations don’t stand still — and that caring for someone and being honest with them are not always the same thing.

This is the territory I want to explore this week: the decisions leaders know they need to make and keep not making. Not because they lack the strategy or the skill, but because some things are genuinely, unavoidably hard. And hard, it turns out, is surprisingly easy to defer.

The four hardest things leaders face

In my experience, the decisions leaders avoid longest tend to cluster around five themes.

The first is the performance conversation that’s overdue. Someone on the team is not delivering, and the leader has been hoping the situation will correct itself. It rarely does. The longer it waits, the more the rest of the team notices — and wonders.

The second is the structural decision nobody wants to own. A team needs to be reorganized, a role eliminated, or a reporting line changed. Everyone in the room can see it. But because it involves real people and real disruption, it keeps getting deferred to the next quarter, and the next.

The third is the relationship that needs a reset. A peer who’s been difficult to work with. A key partnership that’s drifted out of alignment. A board member whose expectations have become unworkable. These conversations feel personal, which makes them the easiest to postpone.

The fourth is killing the initiative no one believes in anymore. Organizations are remarkably good at adding projects and remarkably reluctant to end them. A program that made sense three years ago continues to consume time, budget, and goodwill — because stopping it requires someone to admit it isn’t working.

The fifth is confronting the high performer who is toxic. This is perhaps the most avoided conversation of all, because the math feels so complicated. The results are real. The talent is genuine. And yet the damage this person does to the culture, to the team’s trust, and to the people working alongside them is also real — it’s just harder to put in a spreadsheet. Leaders defer this one longest because acting on it feels, in some uncomfortable way, like punishing success. But the team is watching that too.

Why avoidance feels so reasonable

Avoidance rarely feels like avoidance in the moment. It feels like patience. Fairness. Giving the situation more time to develop. Leaders tell themselves they’re waiting for the right moment, gathering more information, or protecting relationships. These are all legitimate leadership values, and that’s exactly what makes them such effective cover for inaction.

There’s also a social cost to doing hard things that often goes unacknowledged. These decisions rarely end with the meeting. They travel through the organization, through hallways and Slack threads, and the leader knows it. The fear of being the person who “did that” is real, and it deserves honest recognition — not as an excuse, but as part of the truth of what leadership actually requires.

Three tools for tearing the bandage off

Tool one: Name what you’re actually avoiding.

The first step is clarity, not action. Most leaders carry their hard things as a vague weight rather than a specific item. Take fifteen minutes this week and write down the one decision you’ve been putting off longest. Not a category — an actual situation, with a name and a context. When the thing becomes concrete, the avoidance becomes harder to sustain. Ask yourself: what is the true cost of another month of inaction? To the person involved? To the team watching? To your own credibility and peace of mind?

Tool two: Separate the decision from the conversation.

One reason leaders delay hard decisions is that they collapse two distinct steps into one: the decision itself, and the conversation required to act on it. These are not the same thing, and they don’t need to happen simultaneously. Make the decision first, on your own, with whatever information you have. Once the decision is clear, planning the conversation becomes a logistics problem rather than an existential one. Leaders who untangle these two steps consistently find that the decision, once made, takes much of the dread out of the delivery.

Tool three: Use the cost of delay as fuel.

Motivation to act on hard things rarely comes from courage alone. It comes from finally reckoning honestly with what delay is costing you. The underperformer who hasn’t been addressed is not just underperforming — they are shaping the culture of everyone around them. The initiative no one believes in is not just wasting budget — it’s consuming the discretionary energy of people who could be doing something that matters. When leaders get clear on the real and ongoing cost of avoidance, the calculation changes. Doing the hard thing stops feeling like the difficult option and starts feeling like the only one.

Three questions to ask yourself before you act

As you prepare to do the hard thing, sit quietly with these three questions.

What is the true cost of another month of waiting? Not the abstract cost — the specific one. To the person involved. To the team watching. To your own credibility and peace of mind. When the cost of delay becomes as concrete as the fear of action, the calculation begins to shift.

Am I avoiding this because it’s not the right time, or because I’m afraid of what it will cost me? This is the honesty question. It separates legitimate patience from self-protective deferral. Most leaders, if they sit with it quietly, already know the answer.

What would I tell a leader I was coaching to do right now? Leaders are often far clearer about what others should do than what they themselves need to do. Stepping into the coach role — even briefly, even mentally — cuts through the fog that proximity and emotion create.

What is the one hard thing on your list right now that has been waiting the longest — and what has another month of waiting already cost?

The leaders I most admire are not the ones who find hard things easy. They are the ones who do them anyway, with as much care and directness as they can bring to bear. That combination — care and directness, together — is what distinguishes leadership from management. And it is almost always harder than it looks.


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Dr. Jill Birch

About the Author

Dr. Jill Birch

Dr. Jill Birch is a scholar-practitioner, speaker, and the Founder of the Relational Leadership Academy. Her mission is to transform organizational culture through the 'Compassion Advantage,' developing selfless leaders who thrive in high-stakes environments like healthcare and higher education. A pioneer in relational theory, Jill bridges the gap between deep research and real-world executive action.

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